HTC Is To Make Cheaper Smartphones

HTC has just announced that is is to make cheaper low end Smartphone's after losses on high end phones that has been making a low back in 2013.

Amid falling revenue and minuscule profits, HTC announced that it will focus on low-end smartphones in hopes of boosting profits. The company plans to balance its low-end offerings with a strong flagship--the HTC One 2 a.k.a the HTC M8.

Last year, HTC announced its first quarterly loss. Since then, the company has been struggling to recoup its losses. HTC announced that it made $10 million in profit during the fourth quarter of 2013, but saw a huge drop in revenue to NT$42.9 billion ($1.42 billion US), from the NT$60 billion the company reported a year ago. 

HTC may have avoided another quarterly loss, but it hasn't solved its problems by any means. The company's current flagship, the HTC One, has failed to bring in the record-breaking sales that Samsung and Apple regularly report. Increased competition from growing rivals in China such as Xiaomi and Oppo has also thrown a wrench into HTC's plans to improve its situation. In a market filled with excellent high-end smartphones, HTC has simply lost its appeal.

In spite of indications that HTC won't be able to turn its fortunes around, the company remains optimistic. In fact, HTC has a whole new game plan. In addition to the much-rumored HTC One 2 flaghsip, the company is planning to release a series of low-end smartphones. In focusing on the low-end portion of the smartphone market.

HTC believes that it can decrease spending and increase profits, while simultaneously wooing lost customers back to the HTC brand.

Posted by www.anymobilesmartphone.co.uk

HTC quarterly sales down

The launch of new products has so far failed to trigger a recovery for HTC

Taiwanese mobile phone maker HTC has reported its first ever loss as it continues to lose ground to rivals.

It made a net loss of 2.97bn Taiwan dollars ($100m; £62m) in the three months to September.

Its numbers are in sharp contrast with rival Samsung, which has forecast record profit for the same period.

HTC was one of the early market leaders in Android smartphones, but has lost market share to rivals such as Samsung and Apple in recent years.

It has launched new products, such as the HTC One, in an attempt to regain some of the lost ground.

While the firm has claimed that the response to those products has been encouraging, analysts have warned that prospects of a recovery continue to remain weak.

Laura Chen, an analyst at BNP Paribas, said that there were "no signs" of a recovery anytime soon.

The company's shares have fallen more than 50% over the past 12 months amid concerns over its future growth.

Posted by www.anymobilesmartphone.co.uk

HTC out ranks the Apple iPhone

The HTC One has now beaten the new Apple iPhone 5S, as one of the best phone's of 2013.

The HTC One topped the rankings published on Sept. 24 by Pocket-lint, which said the phone is "a triumph of design and sumptuous to hold" and that its 4.7-inch full-HD display delivers "some of the best quality visuals you'll find on a smartphone."

"HTC has a history of making good phones, so the HTC One doesn't come as a surprise to us. It's a fantastic Android smartphone and is well worthy of your consideration if you're in the market for a premium device," the website commented.

The iPhone 5S, launched on Sept. 10 in the United States with a fingerprint scanner and a refreshed operating system, ranked second on the list, followed by the LG G2, Samsung Galaxy S4 and Google Nexus 4.

In the sixth to 10th places were the Sony Xperia Z, Samsung Galaxy Note 2, Samsung Galaxy S4 Active, Sony Xperia Z1 and Apple iPhone 5C, according to the rankings.

Despite the critical acclaim for the HTC One, HTC's fundamentals are getting worse without any positive catalysts to spark a rebound in the highly competitive smartphone market, said Robert Cheng, a Taipei-based analyst at Bank of America Merrill Lynch.

"We believe some exits in HTC's R&D team will impact its new model launch time table in 2014. The big idle capacity also prolongs the operating breakeven timetable," he wrote in a Sept. 27 note to clients.

Cheng said HTC only had a 50 percent utilization rate of its current capacity.

HTC warned in late July that it was likely to post its first net quarterly loss in history in the third quarter because of high inventory in its distribution channels, its higher cost structure and a lack of economies of scale.

The company has forecast its third-quarter revenue at between NT$50 billion (US$1.69 billion) and NT$60 billion, down 15-30 percent from NT$70.7 billion in the second quarter.

HTC shares closed up 0.76 percent at NT$133 in trading in Taipei on Tuesday. 

Posted by www.anymobilesmartphone.co.uk