Thursday 10 October 2013

BLACKBERRY - The future belongs to software



After ruling over most of the smartphone market just some years back BlackBerry now sources its earnings mostly from its business clients that use its services for security and handling of wireless devices and applications.

As sales of its smartphones declined, nearly 50% of the company's earnings, in its most recent quarter, came from its Services division.

BlackBerry caters to these businesses through its BlackBerry Enterprise Server 10 hardware that companies install and maintain.

However, hardware of any sort may be an untenable solution for the company to move ahead.

And so at Blackberry, the future if the company has got any luck, is going to be in software for the enterprise.