Top retailers, today announced the results of its Mobile Commerce Index for Thanksgiving Day, which showed substantial increases in retail trends including apparel, health and beauty, and home goods, as well as substancial sales increases in Smartphone's and tablets.
It just goes to show that a worldwide trend is now apparent, because we all across the globe are shopping more and more on our Smartphone's
The Index is the largest collection of data on commerce sites specifically designed for smartphones, as opposed to non-optimized desktop sites with mobile traffic.
Optimised sites produced the following Thanksgiving Day results:* this data has been collected by various data analytics across thousands of site's that we all use on a daily basis.
- 7,218,935 visitors (66.92% iOS; 32.68% Android)
- 46,069,186 page views (66.49% iOS; 33.08% Android)
- 117,850 orders (69.82% iOS; 29.99% Android)
- $92.55 average order value ($93.71 iOS; $90.01 Android)
- 32.67% of total e-commerce traffic came from smartphones
*The above numbers do not include data from apps or tablet properties.
Compared to 2012, the Mobile Commerce Index showed the following year-over-year gains views increased 102.62%
- Average order value increased 15.71%
- Mobile sales increased 258.18%
“Even though Thanksgiving Day visits were up 69 percent, revenue increased by 258 percent,” Consumers are becoming increasingly comfortable shopping on phones. Smartphone's are going to be the furure as we bin our computers and use our ever more increasingly complex phone's
Posted by www.anymobilesmartphone.co.uk
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