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Facebook (FB) has just launched Paper, a “social news” app, for its users on smartphones. Though the app’s debut has been limited to the iPhone, the launch is a sign of where the social media giant intends to be in the years to come.
Given that 53% of the company’s ad revenue last quarter—FB posted a total revenue of $2.585 billion in the period—came from mobiles and that its shares have jumped, buoyed by the figures, a decisive move towards the platform would be smart.
FB’s IPO got a lukewarm response precisely because there was no clear revenue strategy, a condition that the company remedied by sharpening its ad offerings. It combined insights,while guaranteeing privacy, from users’ FB posts with those from other data vendors to create detailed profiles of users—including their spends in brick-and-mortar stores—for the advertisers’ benefit. This is paying off big now, and overwhelmingly so, with the mobile platform.
Besides, Facebook has 945 million monthly active users on mobile—roughly equalling the number of smartphones shipped in 2013 (1.004 billion)—of which 59% use the social networking site on a daily basis.
With China and India alone set to add another 500 million new smartphone users in 2014, according to a forecast by Mediacells, a consumer-insights firm, and given that nearly 76% of Indian smartphone users access social networking sites on their phones, Facebook’s future seems to be secure in the two Asian powerhouses at least.
Therefore, the Menlo Park resident needs to focus on content, user-interface and revenue strategies for the mobile platform.
Posted by www.anymobilesmartphone.co.uk
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