No Nexus 5 A Google Nexus 5 built by Asus may or may not see the light of day, but one way or another we’ll be seeing an Asus Smartphone in the very near future. If there had ever been a seriously difficult and perhaps even dangerous time to enter the Smartphone market, now is that time. Competition is immeasurable, standards have never been higher and consumer expectations are almost unreachable. Even Apple is having trouble keeping folk interested in the iPhone, while market-giants like HTC find their best efforts are still not enough to keep them firmly in the black. So for any company to choose right now to enter the Smartphone market is a pretty ballsy move. But then again, Asus isn’t just ‘any’ company. The firm’s chairman Jonney Shih recently confirmed that Asus is moving forward with retailer and carrier talks with the ultimate intention of building and launching a Smartphone – most likely for an early 2014 release date. Asus already has the Padfone and the Fonepad in circulation which do great jobs of confusing the hell out of the punters. Both are however considered more as tablet-type gadgets than fully-fledged Smartphones and neither has proved to be a rip-roaring success.